Keep Rollin’ « LoveHopeFaith

Keep Rollin’

I remember Rick Astley’s ‘Never Gonna Give You Up’ as a kid with fond memories. It was a song on my second ever cassette album, my first album being the Ghostbusters motion picture soundtrack.

It was sandwiched between tracks from The Thompson Twins and Lisa Stansfield but at the time I never seemed to grasp the genius that was Astley and his producers, Stock Aitken Waterman, preferring instead the ASDA advert song by Fairground Attraction!

Still, age has made my impression of Astley’s song mature into a fine Jameson whisky and I have had to laugh at the latest internet craze/scam known as ‘Rick-Roll’.

‘Rick-rolling’ is when you are browsing a website and see a link to something else that might be of interest, only to be confronted by Rick Astley’s YouTube video of the 1987 one-hit wonder once you have clicked the said link…

The act has no means other than entertainment.

However, the craze has now hit the mainstream, attacking the Church of Scientology and hoaxing the New York Mets baseball team into running out onto the field of play to the song after a web vote for their new signature tune!

And the Press seem to be loving it!!

It certainly brings about issues of the power of the internet in the current Music Industry and the question of royalties for songs on websites such as YouTube and whether such tactics can be used for promoting other bands and artists in the future…

Keep checking back for more information and views on the topic of the power of digital on music downloads and the media as a whole.